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Facebook Business Page
How to Create a Facebook Business/Fan Page - Basics to Advanced.

This page is a discussion of how to creat a Facebook Business Page, from the basics of setting up a Business Page on Facebook, to adding additional pages and content to make a Business Page more interesting and interactive with fans.

On This Page: Introduction What Is A Facebook Business Page Setting Up A FB Business Page
  Getting Started
With Business Page
Facebooks Apps Additional Notes
  Cover Image    

Introduction

The steps to creating Facebook Business Page has four parts:

  1. Setting up the Business Page. - Basic
  2. Deciding on the layout and content. - Basic
  3. Gathering pictures and writing content. - Basic
  4. Adding Apps for additional pages and activities such as polls. - Advanced

The new Facebook Timeline Business Page is not limited to one page, there are up to twelve additional pages available for content, although the "Photos" page is preset as to what it is and it’s location in the button selection order, it's always first.

The text in the boxes below are the actual Facebook help information with links to the indicated Facebook help pages. Facebook may change information from time to time, by using the links you can check for current and accurate information.

Important notes:

  1. You must have a personal Facebook account to create a Facebook Business page.
    If you do not have a Facebook account you can open one at:
    http://www.facebook.com/help/sign-up
  2. To create a Facebook Business Page you must be the owner or official representative of a business.
Facebook Help - Getting Started with Facebook Pages
You can create and manage a Facebook Page from your personal account. Please note that only the official representative of an organization, business, celebrity or band is permitted to create a Page.

 

What is a Facebook Business Page?

Before you start, you need an have an understand of the difference between Business Pages, Group pages, and an individual's Profile pages, in addition, the difference between Brand Business Pages and Community pages. And finally that timelines apply to all pages, even though Facebook's help makes it sound like it's only for Profile pages.

Facebook recently changed their look with the introduction of timelines. Timelines were applied to all pages, personal Profiles, Groups, and Business Pages, but these different Facebook pages are not the same. Facebook has, to my mind, never been clear on the page and type titles, but here is the best summation I can give you. Personal pages are generally referred to as “Profiles”, Group pages are created by individuals for a common interest, and are simply “Groups”, and business pages are now “Pages” where business pages were once more commonly called “Fan” pages.

How are Pages different from personal profiles (timelines)?

Profiles (timelines) are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

In addition, Pages are managed by admins who have personal Facebook profiles (timelines). Pages are not separate Facebook accounts and do not have separate login information from your profile (timeline). They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile (timeline), you may add other admins to help you manage this Page. People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account.

How are Pages different from groups? Which one should I create?
http://www.facebook.com/help/search/?q=brand+page
Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

Other differences include:

Pages
Privacy: Page information and posts are public and generally available to everyone on Facebook.
Audience: Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page.
Communication: Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.

Groups
Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.

Community Page
http://www.facebook.com/help/?page=105296979561868
What is a community Page?
The Community Page label is a way to show that your Page is about an organization, celebrity or topic, but doesn't officially represent it. A label will appear below community Page names identifying it as a community Page about a particular topic. For example, a community-created Page about Facebook would have the subtitle Community Page about Facebook. You can edit or remove this label.

Why was my Page labeled as a community Page?
Your Page appears to be related to an authentic Facebook Page managed by an official representative of that business, brand or organization. It may also be about a general topic that can't have an official representative, like "photography" or "swimming." In an effort to connect people to the authentic entities they wish to like and follow, we've added a link to the authentic Page your community Page is about.

My Page is not a community Page, how do I remove the "Community Page" label?
If you're the authentic representative of the Page you manage or if your Page is unrelated to the official Page we've linked it to, edit your Page. To remove the Community Page label or change the official linked Page:
At the top of your Page, click Edit Page ?
Select Update Info
Click X on the Page listed in the Official Page section
Type in the name of the official Page your Facebook Page is about, or leave the field blank if you're the official representative of the topic
Click Save Changes

Along the left side of your own personal profile “Home” page there are a list of things: Favorites, Apps, Groups, Pages, etc. this is where you will find the links to the Groups and Pages that you create. Also, if you hover your mouse to the right of the category title “More” will appear. For Business Pages, the “More” link with take you to a list of your Business Pages and at the top of the list page is a “+Create a Page” button, to create more Business Pages.

Facebook Pages: What are Facebook Pages? Should I create one?

What is a Facebook Page?
Pages are for businesses, organizations and brands to share their stories and connect with people. Like timelines, you can customize Pages by adding apps,...
How are Pages different from personal profiles (timelines)?
Profiles (timelines) are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for profes...
How are Pages different from groups? Which one should I create?
Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed...
How can I create a Page?
If you are the official representative of an organization, business, celebrity, or band, you can create a Page here to represent your organization on Facebook.
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Who can create a Page?
If you are the official representative of an organization, business, celebrity, or band, you can create a Page here. Only the official representative of...

 

Setting Up A Facebook Business Page - Basics

Setting up a Business Page is pretty straight forward. Before you begin, you need to have an idea of what name you want to use for your Facebook Business Page. Do a Facebook search under both your business name and your business categories to see what other people are doing with their names and note how many followers “Likes” they have for the name they are using (the Facebook search box is in the blue bar area at the top of your Facebook page).

Then consider the Facebook restrictions on Business Page names, such as you can not use a brand name, like Pepsi, or a generic name like Pizza, and you there can only be two words after a hyphen in your name, and you can not use “fan” or “official” in your business name. From my understanding your business name can say something like authorized distributor of Pepsi (if you actually are) or independent distributor, and such, but you just can’t represent yourself as a brand name company like Apple or even a generic item such as apple.

Go to “Create A Page” at Facebook and select a top category. The top category has a drop-down menu to select a sub-category, such as, Local Business or Place (top), Automotive (sub). Note: Most people will not be using “Brand or Product” category, that category is reserved for actual company “brands”. If you are an authorized reseller, you should probably use one of the other top categories. Also, you can not use generic names for Page titles like: beer, pizza, photograpy, etc.

Page Names

*Why was my Page name rejected?
Only an official representative of an organization, business, celebrity, or band is permitted to create a Facebook Page.

In addition, your Page name must meet the guidelines below:
Abusive terms: Page names may not contain terms or phrases that may be abusive.
Standard capitalization: Page names must use proper, grammatically correct capitalization. They cannot include excessive capitalization or all capitals.
Plain text: Page names may not include symbols, such as ! or ® or TM. They must include logical, correct punctuation. Repeated and unnecessary punctuation is not permitted.
Concise names: Page names may not be excessively long, and may not include taglines, superfluous descriptions, or unnecessary qualifiers, such as "official." Campaign names and regional or demographic qualifiers are acceptable (e.g. Nike Football Spain).
Variations of "Facebook": Page names may not contain any variation of the word "Facebook." For more information about Facebook's Brand Assets, see the Brand Permissions Center.
Please edit your Page name so it meets our guidelines and try creating your Page again here.

If you aren't the authorized representative and would like to create a space for fans of a certain topic to share their thoughts and opinions, we suggest you create a Community Page or a Facebook Group.

*Can I use qualifiers like "Official" in my Page's name?
http://www.facebook.com/help/pages/policies
You may use qualifiers in your Page name, but you may not have more than 2 words after a hyphen. In addition, you can't use the words "fan" or "official" in your Page's name, even if you're an official representative.

We recommend not adding extra information to your Page's name. Instead, add more information about your Page in the About section.

Allowed:
Jim's Pizza - Family Owned
Jim's Pizza - Open Late
Not allowed:
Jim's Pizza - the best on the block
Jim's Pizza - Now Open Late!
Official Page of _____
Official _____ Page
The official _____ Page
The official Page of _____
Fan Page of _____
The fan Page of _____
Community Page of _____

*Can I use all capital letters for my Page's name?
http://www.facebook.com/help/pages/policies
No, we only allow all capital letters for acronyms. Also, most Pages represent proper nouns, so make sure the first letter of your Page's name is capitalized.

Allowed:
Springfield Golf Club
Woodbridge Elementary School PTO
Students Against AIDS
Not allowed:
SPRINGFIELD GOLF CLUB
Joe's Autobody voted BEST IN TOWN
MoRnInGsIdE cAfE

 

Facebook Help - Getting Started with Facebook Pages
You can create and manage a Facebook Page from your personal account. Please note that only the official representative of an organization, business, celebrity or band is permitted to create a Page.

 

Getting Started With A Facebook Business Page

Getting Started with Facebook Pages Help:
http://www.facebook.com/help/pages/getting-started

Fill out any information needed, then click the “I agree to Facebook Pages Terms” box, and click the blue “Get Started” box, and you are off and running to setting up your Facebook business page.

http://www.facebook.com/pages/create.php
Local Business or Place
Company, Organization or Institution
Brand or Product
Artist, Band or Public Figure
Entertainment
Cause or Community

 

Facebook Pages
http://www.facebook.com/help/pages
About Facebook Pages
Find and Interact with Pages
Create and Manage Pages
Give Feedback

 

Facebook: How can I create a Page?
http://www.facebook.com/help/?faq=104002523024878#How-can-I-create-a-Page?
If you are the official representative of an organization, business, celebrity, or band, you can create a Page here to represent your organization on Facebook.
http://www.facebook.com/pages/create.php

Facebook Ads and Business Solutiuons - Topics
http://www.facebook.com/help/ads-and-business-solutions
Help with:
Ads and Sponsored Stories
Build your Business with Pages
Videos for Facebook Business Success
Platform and API
Get Help and Give Feedback
More

 

Facebook Apps

What apps are included on a Page?
Facebook Pages come pre-installed with custom functionality for each Page category. These are the views, apps and information fields Facebook believes will be most relevant to the category you have selected when creating your Page.

To control settings and add content to apps:
At the top of your Page, click Edit Page
Select Update Info
Select Apps from the left sidebar
Learn how to add apps to your Page.

Apps, Games and Credits
App Basics
Using Apps on Facebook
Facebook on Other Websites
http://www.facebook.com/help/?page=310847352301318&ref=hcnav

What is the App Center and where can I find it?
The App Center is a place for you to find high-quality games and apps for your timeline. From the App Center, you can browse apps by category, sort apps by rating, or explore your recommended apps and games.

To get there, click the App Center bookmark on the left side of your home page. If the bookmark doesn't appear:
Hover over the Apps section on the left side of your home page
Click the More link
Click App Center

How can I add apps to my Facebook Page?
http://www.facebook.com/help/?faq=172925542764476
To add an app to your Facebook Page, first go to the App About Page for the app you'd like to add. If the app is available to be added to your Page, you'll see an Add to Page link on the lower left-hand column.

Note that certain apps may not be available for Pages. If you have any questions about those apps, you can use the Contact Developer link in the App About Page to inquire.

 

Additional Notes

Usernames and Page Addresses

Why should I register a username for my Facebook Page?
http://www.facebook.com/help/pages/policies
Usernames allow you to easily promote your business, brand or organization's presence on Facebook with a short Page address. Your Page address can be used in your marketing communications, company website and business cards.

An example of a Page address is: http://www.facebook.com/fbsitegovernance.

What are the guidelines for creating usernames for Facebook Pages?
http://www.facebook.com/help/pages/policies
Your username should be straightforward and easy to remember, since it will be the extension for your Page address. Additionally, you must:
Choose a username that is as close as possible to your public figure name or business name (ex: MarkZuckerberg, Facebook). Or if your Page is about a particular topic related to your brand or service, choose a username appropriate to that theme (ex: fbsitegovernance).
Use only alphanumeric characters (a-z, 0-9) or periods ("."), and at least one letter. You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page. For example, http://www.facebook.com/fbsitegovernance and http://www.facebook.com/FB.Site.Governance go to the same Page.
Choose a username you'll be happy with for the long term. Usernames are not transferable.
Your Page's username must adhere to Facebook’s Statement of Rights and Responsibilities.

 

What are the different kinds of Page admins and what can they do?
http://www.facebook.com/help/search/?q=types+of+pages
Page admins can have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default.

 

Cover Image

Cover Image Info:
http://www.facebook.com/help/?faq=480139172013267#What-are-the-guidelines-for-my-Page's-cover-photo?

What are the guidelines for a Business Page's images/photos?
Image Sizes:
Main Image: 851 X 315 pixels
Profile Image: 180 X 180
In Line Image: 404 X 404
Milestone & Highlight Image: 843 X 403
Tab/App Image: 111 X 74




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